Webmaster Tools Adds Content Analysis
Monday, December 17th, 2007 | Google, Search Industry | 1 Comment
Detailed info on Title and Meta Description issues, Cool new feature in Webmaster Tools - you can go into Diagnostics and Content Analysis, and it will now tell you if you have issues with duplicate titles or meta descriptions, or non-indexable content.
The Content analysis summary page within the Diagnostics section of Webmaster Tools features three main categories. Click on a particular issue type for more details:
* Title tag issues
* Meta description issues
* Non-indexable content issuesSelecting “Duplicate title tags” displays a list of repeated page titles along with a count of how many pages contain that title. We currently present up to thirty duplicated page titles on the details page. If the duplicate title issues shown are corrected, we’ll update the list to reflect any other pages that share duplicate titles the next time your website is crawled.
Also, in the Title tag issues category, we show “Long title tags” and “Short title tags.” For these issue types we will identify title tags that are way too short (for example “IT” isn’t generally a good title tag) or way too long (title tag was never intended to mean
). A similar algorithm identifies potentially problematic meta description tags. While these pointers won’t directly help you rank better (i.e. pages with length x aren’t moved to the top of the search results), they may help your site display better titles and snippets in search results, and this can increase visitor traffic. In the “Non-indexable content issues,” we give you a heads-up of areas that aren’t as friendly to our more text-based crawler. And be sure to check out our posts on Flash and images to learn how to make these items more search-engine friendly.
Yahoo! Search Support for X-Robots-Tag Directive to Simplify Control
Wednesday, December 12th, 2007 | SEO, Search Industry, Yahoo | 1 Comment
Today we’re announcing support for tags that give webmasters even more flexibility over which pages and documents are crawled and indexed by Yahoo! Search. Specifically, we’re extending our support of page level exclusion tags — NOINDEX, NOARCHIVE, NOSNIPPET, NOFOLLOW — to provide additional control for archiving and summarization of ANY file type. Previously, these page level tags could only be expressed within html pages through the META directive (for e.g. ), but based on feedback from our webmasters, Yahoo! now enables these tags to be expressed through X-Robots-Tag directive in the http header, giving webmasters the flexibility to achieve exclusions on PDF, Word documents, PowerPoint, video, and other file types, including html files, and increasing their coverage through a simplified process. Additionally, webmasters no longer need access to html templates in order to express exclusions for html files. To take advantage of this feature, simply add the following page level tags to the X-Robots-Tag directive in the HTTP Header. Here are a few examples:X-Robots-Tag: NOINDEX — If you don’t want to show the URL in the Yahoo! Search results.
Note: We’ll still need to crawl the page to see and apply the tag, so if you don’t wish to have the page crawled, use robots disallow on robots.txt.X-Robots-Tag: NOARCHIVE — If you don’t want to display cache link in the search results page.
X-Robots-Tag: NOSNIPPET — If you don’t want to display summary in the search results page.
X-Robots-Tag: NOFOLLOW — If you don’t want Yahoo! to crawl links in the page.
Along with this change, we’ll be rolling out additional changes to our crawling, indexing and ranking algorithms over the next few days. We expect the update will be completed early next week, but you may see some changes in ranking as well as some shuffling of the pages in the index during this process.
We’re at SES in Chicago and WebmasterWorld’s PubCon in Las Vegas, participating in a few different panels this week. Please find us if you have any questions or suggestions or drop us your feedback here.
Sharad Verma
Yahoo! Search
from:Yahoo! Search Blog
Save your top queries before December 10th
Tuesday, December 4th, 2007 | Google Adsense & Adwords | 1 Comment
If you use AdSense for search on your pages, we’d like to let you know about an upcoming change on December 10th that will affect your top queries reports. To prepare for a few upcoming reporting enhancements, top queries data older than a year old will no longer be available. In other words, you’ll only be able to view top queries reports dating back one year from the day you’re generating the report.
If you have important top queries data which are older than a year old, please run any appropriate reports and save them before December 10th. You may also wish to generate a report dating from the date you started with AdSense for search to today, as data not within the one year window will be continuously removed.
From Inside AdSense
Latest High Paying Keywords List for Adsense
Wednesday, November 21st, 2007 | Contextual Advertising, Google Adsense & Adwords, MSN adCenter, SEO, Search Industry, Yahoo! Publisher Network | 2 Comments
These are keywords:
All bids are appx.
Also Check Top Paying Legal Keywords
Bid greater than $30
- mesothelioma
- structured settlement
- vioxx attorney
Bid from $20 to $30
- drug rehab
- contract management software
- car accident lawyer
Bid from $10 to $20
- note buyers
- donate a car
- investment fraud
- content management
- home equity loans
- cash advance, payday loan
- asbestos lawyer
- cord blood
- california refinance
- refinance
- cerebral palsy
- search engine marketing
- california mortgage
- criminal attorney
- help desk
› Continue reading
Microsoft aims to be one of “top two” in Web advertising
Friday, November 16th, 2007 | Other | 1 Comment
Microsoft Corp. aims to be one of the top two players in the online advertising market in three to five years, a company executive in charge of the business said on Thursday.
Speaking at a UBS investor conference, Kevin Johnson, president of Microsoft’s platforms and services division, laid out the company’s strategy to become a leader in the growing online advertising industry with a “10, 20, 30, 40″ plan.
The plan, which represents Microsoft’s aspirations over the next three to five years, calls on Microsoft to increase the company’s share in Web search, page views, percentage of time on the Internet and percentage of advertising dollars.
The world’s largest software maker currently trails Google Inc. and Yahoo Inc. in the $40 billion global online advertising market dominated by selling advertising alongside Web search links.
Microsoft conveyed its seriousness about the business with a $6 billion acquisition of digital advertising firm aQuantive in August. It was the company’s biggest-ever acquisition and the company paid a 85 percent premium to land aQuantive.
“If you look at the landscape of other competitors or other companies in this area, not only do we have the technology, research and development capability to deploy, but (we have) our willingness to invest for the long term,” said Johnson in a question-and-answer session with UBS analyst Heather Bellini.
Under the “10, 20, 30, 40″ plan, Microsoft wants its Web sites like MSN.com and Windows Live e-mail to comprise 10 percent of all Internet page views from about 6 percent now, Johnson said.
Redmond, Washington-based Microsoft also wants to boost the percentage of minutes spent at company Web sites, out of total time spent on the Internet, to 20 percent from about 17 percent.
Another element of Microsoft’s plan is to raise its share in online search to 30 percent. Research firm comScore said Microsoft’s search market share was about 10 percent in September.
Johnson said Microsoft has worked to improve the relevance of its Web search results and how it presents that information, but the company has failed to close the gap on Google and Yahoo.
Finally, Microsoft aims to capture 40 percent of all dollars coming through digital advertising platforms compared with around 6 percent now.
In addition to investments in aQuantive, Microsoft said it will have to continue to invest in data centers and servers to power much of its Web services business. Johnson said the company’s investments in data centers and servers will range between $1.5 billion to $1.7 billion this year.
W3C Pushing for Better Web on Mobile Devices
Friday, November 16th, 2007 | Internet News | No Comments
Launches new website testing tool for presentation on mobile devices
Berners-Lee said that the W3C is working on defining a set of standards that developers can use to build websites that work with mobile devices, as well as with desktop computers, so that the mobile Web doesn’t break apart from the World Wide Web.
This week, the W3C also launched a new tool that developers can use to test their websites for compatibility with mobile devices.
The W3C’s new tool, called the mobileOK checker, will look over code to see how well it follows the W3C’s guidelines.
Today, W3C (The World Wide Web Consortium) provides new means for people to create and find mobile friendly content. W3C invites Web authors to run the alpha release of the W3C mobileOK checker and make their content work on a broad range of mobile devices. The checker runs the tests defined in the W3C mobileOK Basic Tests 1.0 Candidate Recommendation.
Google Has Big Plans For Mobile Phones
Friday, November 16th, 2007 | Google | No Comments
12:20 pm on Nov. 16, 2007 (utc 0)Google Inc. made a big splash last week with its new software for cellphones. But that’s far from the limit of the Internet giant’s wireless ambitions — which could include running its own mobile network.
The company is gearing up to make a serious run at buying wireless spectrum, a chunk of the airwaves that can be used to provide mobile phone and Internet services, in a Federal Communications Commission auction in January. Google is prepared to bid on its own without any partners, say people familiar with the matter. It is working out a plan to finance its bid, which could run $4.6 billion or higher, that would rely on its own cash and possibly some borrowed money.
New AdSense Code Coming Out
Friday, November 16th, 2007 | Contextual Advertising, Google Adsense & Adwords | 1 Comment
Anyone notice that the new “Adsense units” don’t have the individual adchanel codes in them any longer?Now there is a new line of code…
google_ad_slot = “1234567890″
I know this is going to be an issue for some….
heyday
Disscustion at WebmasterWorld
ICANN to Speed Up Internationalized Domain Name Development
Friday, November 16th, 2007 | Domain Names | No Comments
The Internet Corporation for Assigned Names and Numbers will speed development of country-coded top-level domains and local-language scripting, the group announced Wednesday at the Internet Governance Forum in Rio de Janeiro.
ICANN, the worldwide nonprofit organization that regulates the Internet’s domain name system, or DNS, has launched its campaign to provide internationalized country code top-level domains, or ccTLDs–those that don’t use Latin characters–as soon as possible with the help of the Country Code Names Supporting Organization, an ICANN policy development body for ccTLD issues.
“A lot of hard work has been done on IDNs (internationalized domain names) and there is a technical evaluation of their impact…going on as we speak,” ccNSO Chairman Chris Disspain said in a statement.
“The next step is to develop the policies that will see the creation of new top-level domains in characters from the languages of the world,” Disspain said.
ICANN’s board approved the establishment of an IDN working group at a meeting in Los Angeles earlier this month.
“The goal behind the fast-track process is to find a way to represent territory identifications in their local languages in operation as ccTLDs as quickly as possible,” said Disspain.
Disspain went on to say that the immediate goal in the process is to establish ccTLDs in the “areas of highest need” first, and to avoid any unnecessary impositions on the long-term plans for the full implementation of IDNs.
“This fast-track process will really be driven by those who want to take part and get their name in their language on their Internet in their country,” Disspain said.
The announcement comes less than a month after ICANN elected New Zealand lawyer Peter Dengate Thrush as its new chairman, replacing Internet pioneer Vint Cerf.
Tips for Getting Backlinks to Your Website
Friday, November 16th, 2007 | Google, Microsoft & MSN, SEO, Search Industry, Yahoo | No Comments
Thinking of outsourcing your reciprocal linking? Think again. There are more benefits to linking than just getting links. Consider doing at least some work yourself.
First let’s make a master list, all the usual ways we can think of to get quality, relevant links back to a website.
1. Fill out a form or email a webmaster, asking for a reciprocal link.
We’ll assume for the purpose of clarity that we mean exchanging links to post to a traditional directory page.
2. Deep linking.
You embed your partner’s link into relevant text on a page other than your directory page, and your partner does the same with your link.
3. Links from signatures.
This can be a signature you place at the end of every email you send out, or in forum posts.
4. Comments left on other websites.
This can be a blog or a comment form on any website. These will usually have your website url attached to the comment. › Continue reading
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