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Microsoft Yahoo Merger starts Again

Autor Internet Marketing & SEO | 19.05.2008 | Category Microsoft & MSN, Yahoo

A potential partnership deal between Microsoft Corp. and Yahoo Inc. the companies revealed over the weekend may prove to be a stepping stone to an outright acquisition, analysts said on Monday.

UBS analysts said in a research note that the business discussions between Microsoft and Yahoo could be a prelude to an eventual outright acquisition offer because it was vital for Microsoft to acquire Yahoo on friendly terms.

“A near-term deal could act as an intermediate step that would go a long way toward testing the waters,” UBS wrote.

The brokerage said a Microsoft-Yahoo partnership is likely to focus on search advertising and should be seen as an alternative to a scenario in which Yahoo would outsource to Google Inc. part of its Web search ad sales.

Stifel Nicolas argued that Microsoft may be seeking to buy Yahoo’s search and search-advertising business outright, leaving Yahoo independent but smaller, focused on display advertising and Internet media businesses.

Stifel analysts George Askew and Scott Devitt warned that Yahoo must reach a deal with either Google or Microsoft or face a bruising proxy battle with activist investor Carl Icahn, who is seeking to install his own slate of Yahoo directors.

Icahn launched a proxy campaign last Thursday to replace Yahoo’s board with directors who would reopen talks with Microsoft, saying Yahoo had acted irrationally in refusing the software company’s $47.5 billion bid.

The proxy battle “may ultimately drive a damaged Yahoo into Microsoft’s arms” at around $31 per share, Stifel said.

Microsoft made a $31-per-share cash and stock offer in late January. Earlier this month, Microsoft discussed raising that offer to $33 a share, but backed away after Yahoo management held out for $37 per share.

The software giant’s move to court Yahoo was likely to prompt the Icahn to press Yahoo to further pursue an alliance with Google, a person familiar with the billionaire investor’s thinking told Reuters on Sunday.

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Gates To Kick Off CES, And Big Push By Microsoft

Autor Internet Marketing & SEO | 05.01.2008 | Category Microsoft & MSN

Linux, Yahoo, AOL, and other companies and technologies will compete for attention at the annual display of consumer electronics.

When Bill Gates takes the stage this weekend at the Consumer Electronics Show in Las Vegas, it will be one of his last big appearances as chairman ofMicrosoft (NSDQ: MSFT). His presence as the opening keynote speaker makes clear that the consumer electronics industry, once focused on the latest gadgets and gizmos, increasingly relies on software.

Gates’ keynotes is likely to set the tone for the entire show, and judging by the volume of expected announcements next week, it’s likely that mobility will be a major topic of conversation. Microsoft’s Windows Mobile, Smart Personal Objects Technology, and automotive business units also will be at the show. Windows Mobile 6.1 is expected to be released sometime early this year.

Meanwhile, some companies are using Microsoft software to power their own software and hardware, like Ricavision, which is coupling Bluetooth with Windows Vista's SideShow capability to display e-mail notifications and other information on a remote control.

As usual, Microsoft will have a strong presence at CES. The company unveiled Windows Home Server at last year's CES, and that team is back again this year after the product's release last summer. Microsoft's also bringing along teams representing Xbox, Windows Live, its Surface multi-touch computing group, Windows Vista, the Silverlight browser plug-in, automotive technology like Ford's new Sync software, and a Smart Personal Objects Technology group that includes things like Microsoft-powered watch software.

Microsoft will have competition from Linux at this year's CES as well. OpenMoko is showing its Linux-based smart phone, while a start-up that's already gotten its software packaged into cheap PCs at Wal-Mart will be releasing the latest version of its operating system at CES. Good OS' Ubuntu-based Rocket makes heavy use of built-in links to Web apps to bolster its functionality.

The Web won't be left out either. Yahoo (NSDQ: YHOO) will be at CES in full force, including a keynote by CEO Jerry Yang and "several announcements centering on the company's mobile strategy."Google (NSDQ: GOOG) is nowhere to be seen, but several companies have built Google software and services into their systems, including Thompson's new GE-branded DECT 6.0 phones, which have a built-in "auto-dial GOOG-411 button" for free directory assistance. AOL will be there as well, continuing its reinvention into a portal player.

A British start-up named Invu will be exhibiting an interesting take on Web search at CES with .NET-based downloadable search software called Ergo. The software does desktop or Web searches and then clusters results. For example, a search on "baseball" might bring back clusters labeled "baseball players" and "baseball cards," among others. Ergo aggregates results from several different search engines and has a social aspect to it: users can annotate and share search results with one another.

RealNetworks will also be announcing new technology at the show. The multimedia software maker is participating in CES Unveiled, the pre-CES press preview, on Saturday. Last year, the company announced a series of partnerships with companies like Tivo. Other multimedia software companies in attendance include Cyberlink Corp., ArcSoft, Nero, and Corel, all of which are showcasing their latest wares.

Gaming software will also have a showing, though CES isn't known as a mecca for gamers. LucasArts will unveil new games, and Microsoft and Sony may have something up their own sleeves. Sony has already announced on its CES Web site that the voice-over IP service Skype will soon be available on Sony's PlayStation Portable gaming system.

The real software story this year, at least in preview, should be Microsoft. The company's massive presence plus a valedictory address from its chairman shows an intention to put on a full court press with its consumer-facing applications at the show.

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Tips for Getting Backlinks to Your Website

Autor Internet Marketing & SEO | 16.11.2007 | Category Google, Microsoft & MSN, SEO, Search Industry, Yahoo

Thinking of outsourcing your reciprocal linking? Think again. There are more benefits to linking than just getting links. Consider doing at least some work yourself.

First let’s make a master list, all the usual ways we can think of to get quality, relevant links back to a website.

1. Fill out a form or email a webmaster, asking for a reciprocal link.
We’ll assume for the purpose of clarity that we mean exchanging links to post to a traditional directory page.

2. Deep linking.
You embed your partner’s link into relevant text on a page other than your directory page, and your partner does the same with your link.

3. Links from signatures.
This can be a signature you place at the end of every email you send out, or in forum posts.

4. Comments left on other websites.
This can be a blog or a comment form on any website. These will usually have your website url attached to the comment.

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Sun and Microsoft Team on Windows Server, Virtualization

Autor Internet Marketing & SEO | 13.09.2007 | Category Internet News, Microsoft & MSN

Microsoft and Sun Microsystems announced a new agreement this morning whereby Sun will serve as an official Windows Server manufacturer. That’s not too earth shattering, considering Sun customers can already run Windows on the company’s x64 servers. Nevertheless, the new agreement supposedly expands that interoperability, with both companies providing additional software and support for each others’ server systems.

Additionally, the two companies will work together on Mediaroom, Microsoft’s IPTV software platform. According to Sun, AT&T’s U-verse digital TV service has selected the company for one of world’s largest deployments of the Microsoft Mediaroom platform, which will include both server and client software.

John Fowler (pictured right), Sun’s Executive Vice President of Systems, said that because the company’s server business is continuing to grow at a rapid rate, it simply made sense for Sun to sell and support pre-installed Windows Server 2003.

“One hundred percent of our customers use Solaris and Windows, so it was a very natural thing for us to work together on,” Fowler explained during a teleconference this morning. In addition to the tech aspect of the agreement, Fowler also said that an interoperability lab will be established on the Microsoft campus.

The purpose of the lab will be to ensure that Solaris runs well as a guest on Microsoft virtualization technologies and that Windows Server runs well on Sun’s virtualization technologies. Windows Server 2003 will be available on Sun x64 systems within 90 days, both companies said.

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Microsoft Introduces a Trio of New Mice and a Pair of Webcams

Autor Internet Marketing & SEO | 13.09.2007 | Category Internet News, Microsoft & MSN

Microsoft announces new mice and webcams

Today Microsoft has announced a pair of new LifeCam webcams and a trio of new mice aimed at notebook users. The new webcams include the LifeCam VX-7000, which is intended for desktop use with its universal attachment base.

The design of the clamp allows the camera to sit closer to the display for a more integrated look. The VX-7000 has a 2.0 megapixel sensor that allows it to shoot high quality video and uses an all glass element lens.

Microsoft Introduces a Trio of New Mice and a Pair of Webcams
The camera can also shoot still images at 7.6-megapixels interpolated and uses a 71-degree wide-angle lens. The VX-7000 also automatically adjusts for low-light conditions and will retail for $99.95 in September. Microsoft also announced the LifeCam NX-3000, which is for mobile use with notebook computers. The NX-3000 has a max resolution of 640 x 480 and can shoot still images at 1.3-megapixels. The lens swivels to allow notebook users to adjust the camera for ideal shooting conditions. Microsoft also included video effects for video calls and included a carry case. The NX-3000 will be available in September as well for $59.95.

The trio of new mice Microsoft announced starts with the Mobile Memory Mouse 8000. Microsoft is billing the mouse as the industry’s first notebook mouse to include 1GB of flash-based storage. The flash memory is inside the USB wireless transceiver. The mouse uses a magnetic recharging cable that connects to the end of the USB adapter and to the mouse allowing for charging without the need for a dock.

The 8000 gives you the option of using the wireless adapter or with the flip of a switch, turning the mouse into a Bluetooth device for use sans USB adapter on notebooks equipped with internal Bluetooth. The mobile Memory Mouse 8000 will be available in October 2007 for $99.95.

Other new mice from Microsoft include the Wireless Notebook Mouse 7000 and Bluetooth Notebook Mouse 5000. Both these mice will retail for $49.99 each with the 5000 available in October and the 7000 available in September. The 7000 uses 2.4GHz wireless technology, connects via a USB adapter to your PC, and has built-in Vista shortcuts. The 5000 is a Bluetooth mouse requiring no transceiver for use with notebooks that have Bluetooth built-in. The last desktop mouse announced by Microsoft was the SideWinder Gaming Mouse.

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Tafiti.com Experimental Site by Microsoft

Autor Internet Marketing & SEO | 24.08.2007 | Category Microsoft & MSN, Search Industry

Tafiti, which means “do research” in Swahili, is an experimental search front-end from Microsoft, designed to help people use the Web for research projects that span multiple search queries and sessions by helping visualize, store, and share research results. Tafiti uses both Microsoft Silverlight and Live Search to explore the intersection of richer experiences on the Web and the increasing specialization of search.

http://www.tafiti.com

Note: You’ll need to install Silverlight

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Digg n Microsoft Team Up in Advertising Syndication Agreement

Autor Internet Marketing & SEO | 08.08.2007 | Category Internet Marketing, MSN adCenter, Microsoft & MSN

Digg Inc. and Microsoft Corp. today announced an agreement in which the two companies will collaborate to bring relevant advertising to the more than 17 million unique monthly visitors to Digg, an innovative Web site that harnesses the collective wisdom of the world’s online audience to prioritize the overwhelming amount of content available on the Web. Microsoft’s advanced advertising technology and sales force combined with Digg’s unique and growing user community make possible the three-year collaboration, grounded in the companies’ commitment to technological innovation and user experience.

As part of the relationship, Microsoft will be the exclusive provider of display and contextual advertising on Digg. The two companies also agreed to work together on future technology and advertising initiatives.

“Our collaboration with Digg is about bringing our advertising technology and sales force to one of the fastest-growing sites on the Web and a true innovator in user-generated content,” said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. “We believe advertisers will welcome Microsoft and Digg’s combined strengths to forge more meaningful connections online.”

Microsoft and Federated Media Publishing, Digg’s current advertising partner, plan to collaborate to bring integrated programs to Digg’s users and advertisers. “Federated Media has unique advertising sales assets that dovetail with our efforts, and we look forward to working with them,” Berkowitz said.

“We’re now positioned to provide a world-class advertising solution that builds upon Digg’s philosophy of providing a great experience for users and advertisers,” said Jay Adelson, CEO of Digg. “As the Digg audience continues to grow and diversify, we believe that this initiative with Microsoft, and the resources that it provides, will enable us to focus less on developing an advertising infrastructure and more on developing new and innovative features for the site.”

“We are thrilled to work with these two world-class companies,” said John Battelle, founder and CEO of Federated Media. “Digg is truly a remarkable brand.”

The companies expect to begin execution of the agreement in the coming weeks.

About Digg

Founded in 2004, Digg has become the leading destination for people to discover and share the best content on the Web. From the largest online destinations to the most obscure blog, Digg surfaces the best content as voted on by users.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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MSN AdCenter Now Includes Ask.com

Autor Internet Marketing & SEO | 18.07.2007 | Category Contextual Advertising, MSN adCenter, Microsoft & MSN

You can now purchase keywords on Ask.com and their partner sites (iWon etc.) through MSN AdCenter.

The addition of Ask.com’s sites to its paid search service will expose Microsoft’s customer listings to an additional 5% of search traffic.

That takes Microsoft’s network a step closer to Yahoo, which in June captured 25.1% of all search traffic…

Microsoft Teams Up With Ask.Com To Bolster Paid Search
Small businesses that buy ads from Microsoft Office Live will see their search listings appear on Web sites operated by Ask.com and its partners, in addition to Microsoft’s Windows Live and MSN.com sites.

Microsoft said Tuesday that it will add Ask.com to its network of Web sites that display paid search listings.

Under the program, small businesses that purchase paid search ads through Microsoft’s Office Live service will see their search listings appear on Web sites operated by Ask.com and its partners, in addition to Microsoft’s Windows Live and MSN.com sites.

Ask.com’s partners include the second tier search sites Dogpile, MySearch and Excite.

Microsoft’s Office Live customers have access to adManager — a Microsoft tool that allows users to select and bid on key words to be used in paid search campaigns. Under the alliance with Ask.com, adManager will now automatically extend the campaigns beyond Microsoft sites to Ask.com sites through integration with Ask.com’s Ask Sponsored Listings service, Microsoft said.

The deal could make Microsoft a more attractive service provider for businesses contemplating a paid search campaign. The company’s Web sites captured about 13% of all search traffic in June, according to market watcher Comscore. The addition of Ask.com’s sites to its paid search service will expose Microsoft’s customer listings to an additional 5% of search traffic.

That takes Microsoft’s network a step closer to Yahoo, which in June captured 25.1% of all search traffic, and Google, which grabbed 49.5% of traffic for the month, according to Comscore.

With its software business under pressure from providers of open source and Web-based applications, Microsoft is looking for ways to boost its revenue from online advertising. In its most recent third quarter, the company said sales of online services—which includes paid search listings—increased 11% to $623 million.

Given its importance to the company’s future, analysts will be watching that number closely when Microsoft reports fourth quarter earnings on Thursday.

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AdCenter Releases Click Quality Reports

Autor Internet Marketing & SEO | 15.07.2007 | Category Contextual Advertising, MSN adCenter, Microsoft & MSN

AdCenter releases new reporting today that give better information on the type of traffic we are receiving:

Click quality is a challenging area, and Microsoft is working hard to address all aspects of this issue. Click quality reports are a small innovation that is designed to help give advertisers more visibility into this area.

Low-quality clicks are clicks that adCenter classifies as non-billable, including those that adCenter has identified as:

# Invalid clicks
# Clicks that have characteristics of low or unclear commercial intent
# Clicks that exhibit patterns of unusual activity
# Clicks that originate from spiders, robots, questionable sources, or test servers
# Clicks that should be filtered out for other reasons

http://adcenterblog.spaces.live.com/blog/cns!85E824269AB8C30D!463.entry

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Dell Warns Customers About Vista Complications

Autor Internet Marketing & SEO | 15.07.2007 | Category Internet News, Microsoft & MSN, Other

After a brief period of selling only Vista, Dell was forced to bring back Windows XP, since there remained a lot of demand for the old system. Now Dell is going even farther, as it’s warning business customers about the difficult challenges that lay ahead of them if they decide to adopt Vista.

http://techdirt.com/articles/20070705/123212.shtml

Dell is “stepping back” from telling people they must upgrade. “We are set up to give people all the guidance and support they need for this…We are not here to promote Microsoft and tell people they should buy it.”

http://news.zdnet.co.uk/software/0,1000000121,39287855,00.htm

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