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Latest High Paying Keywords List for Adsense

Autor Internet Marketing & SEO | 21.11.2007 | Category Contextual Advertising, Google Adsense & Adwords, MSN adCenter, SEO, Search Industry, Yahoo! Publisher Network

These are keywords:
All bids are appx.

Also Check Top Paying Legal Keywords

Bid greater than $30
- mesothelioma
- structured settlement
- vioxx attorney

Bid from $20 to $30
- drug rehab
- contract management software
- car accident lawyer

Bid from $10 to $20
- note buyers
- donate a car
- investment fraud
- content management
- home equity loans
- cash advance, payday loan
- asbestos lawyer
- cord blood
- california refinance
- refinance
- cerebral palsy
- search engine marketing
- california mortgage
- criminal attorney
- help desk

Yahoo! Search Marketing Coupon: $100

Autor Internet Marketing & SEO | 18.07.2007 | Category Contextual Advertising, Yahoo, Yahoo! Publisher Network

http://searchmarketing.yahoo.com/arp/sponsoredsearch_v10.php?o=US1851&cmp=YahooHL&ctv=FPPanPI&s=Y&s2=FP&b=50
Sign up today for Yahoo! Search Marketing, and you get a $50 free PPC credit

Offer open to new Sponsored Search advertisers only. (A new advertiser is one who has not advertised with Yahoo! Search Marketing for the past 13 months). Each account requires a nonrefundable $5 initial deposit. Advertisers signing up for Self Serve will receive a $0 credit into the account. Advertisers signing up for the Assisted Setup service will receive $0 off the $199 service charge. In each case, initial credits are nonrefundable and will be applied to click charges. There is a minimum bid requirement of $0.10 per click-through. Limit one offer per customer, and one use per customer on a single account. Sellers of certain legally restricted products may require third party certification at extra cost. Search listings subject to editorial review. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, or transferred. Other terms and conditions may apply; see Advertiser Terms and Conditions when you sign up.

Yahoo! Takes Control of Right Media Today For $700 Million

Autor Internet Marketing & SEO | 15.07.2007 | Category Contextual Advertising, Internet News, Yahoo, Yahoo! Publisher Network

Yahoo took control of online advertising exchange Right Media. on Thursday, giving the slumping Internet portal a head start on rivals Google and Microsoft in a heated race to build more powerful marketing vehicles.

Two weeks after Google agreed to buy DoubleClick in April, Yahoo announced it was buying the rest of Right Media for $680 million. By the time the cash-and-stock deal closed, the final price for the remaining 80% stake in Right Media had fallen to $650 million because of Yahoo’s skidding stock.

Yahoo Adds SmartAds To Ad Tools

Autor Internet Marketing & SEO | 15.07.2007 | Category Contextual Advertising, Yahoo, Yahoo! Publisher Network

Yahoo is due to unveil on Monday a new system dubbed SmartAds that allows advertisers to compile ads on the spot based on a Web user’s Internet profile, including such data as their location, recent product searches and, in some cases, age or household income.

“It starts to marry the concept of targeting … with the construction of the ad,” Todd Teresi, Yahoo’s senior vice president of display marketplaces, told Reuters.

The aim, he said, is for “consumers to view advertising to be as relevant as the content they’re looking at.”

http://www.reuters.com/article/industryNews/idUSSP25867220070702

The most important pay per click metric is not click through rate

Autor Internet Marketing & SEO | 06.05.2007 | Category Contextual Advertising, Google Adsense & Adwords, Internet Marketing, MSN adCenter, Yahoo! Publisher Network

It is still amazing to me the number of people who care most about what their AdWords or Yahoo Search Marketing CTR is on their ads, while seemingly ignoring what is arguably the far more important - not to mention valuable - pay per click metric. Yes, CTR is valuable to know, but in reality, a higher CTR doesn’t necessarily equate to higher profits or sales.

So what is the most important metric for pay per click advertisers? ROI. The Return on Investment is the most critical metric to consider when tweaking PPC campaigns. But not only do too many people give an in proportionate amount of time focusing on their CTRs, many of those same people are doing so without a clue as to what their ROI is! They are simply working off the assumption that higher CTR must mean higher ROI, without having the data and stats to backup their beliefs. This thinking is so flawed when ROI isn’t be tracked.

Ad copy has a crucial impact on CTR. But it is not unusual to have an ad with a higher CTR actually perform far worse when looking at it from an ROI standpoint, while an ad with a lower CTR convert several times higher for the identical product… even with the identical landing page. Why is this? Because ads can definitely be written that tend to bring greater numbers of clicks that don’t lead to sales.

For example, you could write one ad without a price, or even wrongly implies a fabulous deal or freebie offer, or a comparison shopping site that will offer a variety of pricing from many different online retailers. These types of ads tend to have a higher CTR because they are much more likely to bring in clicks in droves, while those clicks tend to have a much higher percentage of “looky-loos” who aren’t prepared to type in their credit card number and complete the purchase.

The second ad with a price in the ad copy will have fewer clicks, since people don’t need to click to see your price and then click back to check out your competitors. But even though you have fewer clicks, they are more qualified since they already know your price and are less likely to be in that comparison shopping phase and are more likely to be further along in the buy cycle. Now, your CTR is lower, but so is your cost of acquisition. This results in an ad with a lower CTR but with a much higher ROI.

Are you not tracking your ROI yet? You definitely need to be using one of the many PPC trackers out there so you can properly monitor relationships between CTR, ad spend and sales, so you know exactly what your ROI is on every keyword you bid on. This will also allow you to reduce your overall spend by getting rid of under-performing ad copy and keywords, as well as potentially upping your bids on the golden keywords… the ones that have that great ROI you really don’t want to live without! Putting steps in place so that you will know what your ROI is should be at the top of your PPC to do list, if you are one of those advertisers who currently does not not track it and uses CTR to gauge campaign success.

So while CTR is an important metric for any pay per click advertiser, you need to be certain you are not sacrificing a higher ROI for that higher CTR. ROI is definitely your most important pay per click metric, and this should be the top priority in any pay per click campaign. Because at the end of the day, only your ROI is directly related to how much money you make at the end of the day.

Top Paying Legal Keywords (Adsense & YPN)

Autor Internet Marketing & SEO | 11.04.2007 | Category Contextual Advertising, Google Adsense & Adwords, MSN adCenter, Yahoo! Publisher Network

Well I got a list of TOP PAYING LEGAL KEYWORDS from NP,
So Why not Share it here

I hope the information will be useful for webmasters doing keyword research.

austin dwi $66.89
austin dwi attorney $58.30
san diego dui attorney $54.56
houston criminal attorney $47.44
san diego dui $42.83
dwi texas $40.89
dui attorneys $40.19
dwi attorney $39.90
dui attorney $39.11
dui attorney $39.11
dui attorney $39.11
dui lawyer $38.49
lawyer dui $38.49
dui lawyers $37.57
federal criminal attorney $35.80
car accident lawyer $35.67
dwi attorneys $35.32
criminal lawyers $34.19
new york criminal attorney $33.95
auto accident attorney $33.19
auto accident lawyer $33.13
dwi lawyer $32.31
dwi lawyer $32.31
texas dwi law $31.02
car accident attorney $30.16
car accident attorney $30.16
california tax attorney $29.56
dwi in minnesota $29.37
motorcycle accident attorney $28.93
washington dui $28.38
lemon law attorney $28.25
lemon law $27.95
help attorney $27.92
injury lawyers $27.88
dallas dwi $27.68
wrongful death attorney $27.25
mesothelioma attorney $27.20
personal injury lawyer $26.72
san diego personal injury attorney $26.58
accident lawyer $26.55
personal injury attorney $26.32
personal injury attorney $26.32
tax attorney $25.83
tax attorney $25.83
alaska lawyer $25.77
minnesota dwi laws $25.75
federal lawyer $25.72
dallas personal injury attorney $25.58
lawyer injury $25.16
death lawyer $25.11

auto insurance quote $57.18
college loan consolidation $53.52
car insurance quote $46.89
federal loan consolidation $46.62
online car insurance $41.92
term life insurance quote $40.43
cheap car insurance $39.79
student loan consolidation $39.45
auto insurance quotes $39.24
online insurance quotes $37.63
student loan information $37.32
equity loan rates $36.53
nj auto insurance $36.31
student loan consolidation center $35.89
debt consildation $35.83
chase credit cards $35.02
student loan refinancing $34.89
discount car insurance $34.34
life insurance quote $34.26
homeowners insurance quotes $33.61
mortgage loans $33.17
mortgage loans $33.17
mortgage refinancing $33.08
equity line of credit $33.05
college loans $32.91
best mortgage rates $32.65
student loans $32.54
loan refinancing $32.44
us mortgage rates $32.38
instant insurance quote $32.37
term life insurance quotes $32.11
consolidation loan $32.03
loan refinance $31.95
car insurances $31.92
safe auto insurance $31.82
insurance auto florida $31.38
auto insurance $31.38
equity line of credit $30.71
gmac mortgages $30.46
mortgages for self employed $30.45
car insurance california $30.17
in car insurance $29.84
best mortgage $29.53
refinancing mortgages $29.43
line of credit $29.27
prequalify loan $28.98
loans com $28.75
business credit report $28.40
whole life insurance quotes $28.17
new york auto insurance $27.72
online mortgages $27.71
student loan $27.61
cheap house insurance $27.45
low cost life insurance $27.25
school loan consolidation $26.99
citi credit $26.80
manhattan mortgages $26.70
school loans $26.61
term insurance $26.58
second mortgage $26.56
credit report com $26.48
auto ins $26.21
consolidation $25.90
line of credit $25.57
landlords insurance $25.46
low mortgage $25.45
commercial vehicle insurance $25.37
credit consolidation $25.32
bad credit mortgages $25.22
bad credit mortgages $25.22
discount life insurance $25.22

Not Responsible for any price etc

Yahoo names click fraud czar

Autor Internet Marketing & SEO | 24.03.2007 | Category Contextual Advertising, Yahoo, Yahoo! Publisher Network

Yahoo has promoted one of its staff attorneys to an executive-level position that is akin to being click fraud czar at the second largest Web search provider.

For seven years, Reggie Davis helped the Web search company defend itself against lawsuits by advertisers who claimed they were overcharged for pay-per-click ads that resulted from click fraud. Click fraud occurs when clicks are generated by people paid to click ads over and over or by automated software programs, usually for the purpose of boosting revenue for the Web site the ads appear on.

Now, Davis is the company’s first vice president of marketplace quality, responsible for reducing the amount of click fraud and making sure advertisers and publishers are happy with the company’s display and search listings.

from CNET News.com

MyBlogLog tracking AdSense & YPN ad clicks on your site

Autor Internet Marketing & SEO | 15.03.2007 | Category Contextual Advertising, Google Adsense & Adwords, Other, Yahoo! Publisher Network

If you pay attention to the blogosphere, there has been a ton of buzz about MyBlogLog (Shoemoney’s MyBlogLog category is a great place to start). One of the things that caught my attention was the comment someone made that MyBlogLog was actually shopping the user data that their script collected, not just looking to sell the MyBlogLog product (that Yahoo eventually bought).

But now comes word that MyBlogLog is not only tracking who comes to your site, but also any clicks made to both your Google AdSense and your Yahoo Publisher Network ads. The javascript used by MyBlogLog specifically mentions http://ypn-js.overture.com, where Yahoo Publisher Network is served from, as well as http://pagead2.googlesyndication.com where Google AdSense is served from. Now granted, MyBlogLog is a Yahoo company now, so I supposed it could be conceivable that they track YPN clicks. But tracking Google AdSense clicks?

Now consider the data they have. They know the source of all the traffic to your page, but also how often an AdSense or YPN ad was clicked, and which specific ad was clicked (similar to how an AdSense tracker script can track specifics about the AdSense ads clicked on your page). And since MyBlogLog is now a Yahoo company, that is a lot of information Yahoo now knows about their biggest competitor and their ad serving and just how many people are clicking on AdSense ads. They can easily compare and contrast the relevancy of ads on the page (arguably, YPN’s biggest problem at the moment) not to mention CTR data and even ad specifics, such as which Adwords advertiser ads on a page are being clicked the most.

And what is worse is that the code in question seems to have been lifted from a well known AdSense tracker plugin. This seems to confirm that this part of the MyBlogLog javascript was included for the sole purpose of tracking who is clicking on which AdSense & YPN ads.

The MyBlogLog privacy policy is a bit murky as well:

Generally, MyBlogLog does not share personal information about you with other people or nonaffiliated companies

Does this mean that if a company is affiliated, they will share that crucial ad click data with them? There is no mention of what companies are considered to be an affiliated company, however. Couldn’t they decide to make everyone an affiliated company if they wished to share their ad click data? At this time, I do not know what they are using this data for, but they definitely are keeping track of your ad clicks.

In light of this information, all YPN & AdSense publishers should be aware that the MyBlogLog script is tracking all your ad clicks on your site. If you are fine with that, leave it on your site, but if you are concerned about what this data could be used for (what if your competitor became an affiliated company and got a hold of all your AdSense and/or YPN data?) you should remove MyBlogLog from your site.

Are they using your ad clicks data for evil? Obviously no one knows the answer to this question except the MyBlogLog team. But they certainly have not been forthcoming over the fact they are tracking your AdSense & YPN clicks either.

For all the nitty gritty, including all the technical evidence that backs it up can be found here.

Added: I just want to make it crystal clear that I don’t believe Yahoo added this ad tracking script themselves, for several reasons. First of all, I know many, many Yahoo people and I would have a hard time believing they’d do this. Second, knowing many engineers at Yahoo as well, I know they definitely wouldn’t steal code - especially so blatantly - from another source.

I would be willing to bet that this was in place since the beginning or at the very least, the early days of MyBlogLog. And it is quite possible that Yahoo did not know the MyBlogLog team was even tracking this, much less using this data for nefarious reasons. The responsibility lies solely with the MyBlogLog team, and the only connection with Yahoo is they happened to have bought it.