Internet Marketing & SEO

Latest High Paying Keywords List for Adsense

Wednesday, November 21st, 2007 | Contextual Advertising, Google Adsense & Adwords, MSN adCenter, SEO, Search Industry, Yahoo! Publisher Network | 2 Comments

These are keywords:
All bids are appx.

Also Check Top Paying Legal Keywords

Bid greater than $30
- mesothelioma
- structured settlement
- vioxx attorney

Bid from $20 to $30
- drug rehab
- contract management software
- car accident lawyer

Bid from $10 to $20
- note buyers
- donate a car
- investment fraud
- content management
- home equity loans
- cash advance, payday loan
- asbestos lawyer
- cord blood
- california refinance
- refinance
- cerebral palsy
- search engine marketing
- california mortgage
- criminal attorney
- help desk
› Continue reading

Microsoft Content Ads Beta Launched in U.S.

Friday, August 24th, 2007 | Contextual Advertising, MSN adCenter | No Comments

Announcing the U.S. release of Microsoft Content Ads Beta
We are delighted to make Content Ads Beta available to all U.S. customers! On Wednesday, August 29, we will upgrade adCenter to include Microsoft Content Ads.

Microsoft Content Ads allows you to place content-targeted ads on the Microsoft network—connecting you to the right people at the right time for the right price. We’re excited about this release and the choices we are providing advertisers.

What does this mean for you?
More reach. With Content Ads, you can access the valued MSN audience on high-quality Microsoft content network pages, starting with day one, MSN® Tech & Gadgets, Money, Real Estate, and Windows Marketplace. Over time, we will introduce the rest of MSN, other Microsoft-owned properties, and premium partner sites. Until now, this premium inventory has been available directly only through the MSN sales team and has commanded premium pricing. Today, we are making it available to everyone at a price you will decide.
Automatic Expansion. At the time of the upgrade, your campaigns will be automatically expanded to include content distribution.
Key Controls. After the upgrade, you’ll be able to select where your ads distribute (search pages or content pages) and how much you pay per click.
We realize that some of you may not yet be ready for content distribution. If you would like to upgrade without expansion (maintaining search-only distribution) please fill out this online form by August 26, or contact your adCenter representative.

More at AdCenter Blog

Digg n Microsoft Team Up in Advertising Syndication Agreement

Wednesday, August 8th, 2007 | Internet Marketing, MSN adCenter, Microsoft & MSN | No Comments

Digg Inc. and Microsoft Corp. today announced an agreement in which the two companies will collaborate to bring relevant advertising to the more than 17 million unique monthly visitors to Digg, an innovative Web site that harnesses the collective wisdom of the world’s online audience to prioritize the overwhelming amount of content available on the Web. Microsoft’s advanced advertising technology and sales force combined with Digg’s unique and growing user community make possible the three-year collaboration, grounded in the companies’ commitment to technological innovation and user experience.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

MSN AdCenter Now Includes Ask.com

Wednesday, July 18th, 2007 | Contextual Advertising, MSN adCenter, Microsoft & MSN | No Comments

You can now purchase keywords on Ask.com and their partner sites (iWon etc.) through MSN AdCenter.

The addition of Ask.com’s sites to its paid search service will expose Microsoft’s customer listings to an additional 5% of search traffic.

That takes Microsoft’s network a step closer to Yahoo, which in June captured 25.1% of all search traffic…

Microsoft Teams Up With Ask.Com To Bolster Paid Search
Small businesses that buy ads from Microsoft Office Live will see their search listings appear on Web sites operated by Ask.com and its partners, in addition to Microsoft’s Windows Live and MSN.com sites.

Microsoft said Tuesday that it will add Ask.com to its network of Web sites that display paid search listings.

Under the program, small businesses that purchase paid search ads through Microsoft’s Office Live service will see their search listings appear on Web sites operated by Ask.com and its partners, in addition to Microsoft’s Windows Live and MSN.com sites.

Ask.com’s partners include the second tier search sites Dogpile, MySearch and Excite.

Microsoft’s Office Live customers have access to adManager — a Microsoft tool that allows users to select and bid on key words to be used in paid search campaigns. Under the alliance with Ask.com, adManager will now automatically extend the campaigns beyond Microsoft sites to Ask.com sites through integration with Ask.com’s Ask Sponsored Listings service, Microsoft said.

The deal could make Microsoft a more attractive service provider for businesses contemplating a paid search campaign. The company’s Web sites captured about 13% of all search traffic in June, according to market watcher Comscore. The addition of Ask.com’s sites to its paid search service will expose Microsoft’s customer listings to an additional 5% of search traffic.

That takes Microsoft’s network a step closer to Yahoo, which in June captured 25.1% of all search traffic, and Google, which grabbed 49.5% of traffic for the month, according to Comscore.

With its software business under pressure from providers of open source and Web-based applications, Microsoft is looking for ways to boost its revenue from online advertising. In its most recent third quarter, the company said sales of online services—which includes paid search listings—increased 11% to $623 million.

Given its importance to the company’s future, analysts will be watching that number closely when Microsoft reports fourth quarter earnings on Thursday.

AdCenter Releases Click Quality Reports

Sunday, July 15th, 2007 | Contextual Advertising, MSN adCenter, Microsoft & MSN | No Comments

AdCenter releases new reporting today that give better information on the type of traffic we are receiving:

http://adcenterblog.spaces.live.com/blog/cns!85E824269AB8C30D!463.entry

Microsoft Driving Low-Quality Traffic to its Search Ads?

Monday, May 7th, 2007 | Contextual Advertising, MSN adCenter, Microsoft & MSN | 1 Comment

Is Microsoft Driving Low-Quality Traffic to its Search Ads?

Earlier this week, Microsoft updated its terms of service for adCenter, with some key changes:

Microsoft may use matching criteria other than keyword searches to display your advertisements.

Microsoft may display your advertisements on its network of advertising channels operated by the Microsoft network of participating websites and other distribution outlets.

In a thread discussing the changes in the Search Engine Watch forums, user Mel66 notes that she’s seen some other uses of “criteria other than keyword searches.” Apparently, Microsoft is running ads through IntelliTXT, the much-maligned inline text ad provider. Mel66 clicked through on the ad to find it pointed to a search results page with one of her PPC keywords on it, which she believes is related to a recent drop in performance of those ads:

I wondered why we had a pocket of keywords with huge leaps in clicks and no resultant increases in conversions. This sucks. Is MSN really so desperate for traffic that they’ve resorted to running crappy ads for their own search results???
What this amounts to in my book is MSN running their own garbitrage ads. You click on an ad and get a page with more ads on it. This is bad, bad, bad, folks.

Mel66, whose real name is Melissa Mackey, is the search marketing director for MagazineLine, the magazine subscription division of American Collegiate Marketing. Mackey happened across a publisher site running IntelliTXT ads, and one of the keywords was “magazine,” which is one of the keywords Mackey targets in her adCenter campaigns.

The IntelliTXT ad included a Live Search box, with “magazine” pre-filled, which links to the Live Search results page for the keyword:

The ad is part of a campaign by Microsoft to bring new users to Live Search by highlighting the relevance of certain queries.

“We turned off Yahoo’s content network over a year ago, partly because of IntelliTXT and its poor results,” Mackey told SEW. “What makes this even worse than that is that it looks like MSN considers this type of ad to be search, not content. We have opted out of MSN’s content network.”

The most important pay per click metric is not click through rate

Sunday, May 6th, 2007 | Contextual Advertising, Google Adsense & Adwords, Internet Marketing, MSN adCenter, Yahoo! Publisher Network | 1 Comment

It is still amazing to me the number of people who care most about what their AdWords or Yahoo Search Marketing CTR is on their ads, while seemingly ignoring what is arguably the far more important - not to mention valuable - pay per click metric. Yes, CTR is valuable to know, but in reality, a higher CTR doesn’t necessarily equate to higher profits or sales.

So what is the most important metric for pay per click advertisers? ROI. The Return on Investment is the most critical metric to consider when tweaking PPC campaigns. But not only do too many people give an in proportionate amount of time focusing on their CTRs, many of those same people are doing so without a clue as to what their ROI is! They are simply working off the assumption that higher CTR must mean higher ROI, without having the data and stats to backup their beliefs. This thinking is so flawed when ROI isn’t be tracked.

Ad copy has a crucial impact on CTR. But it is not unusual to have an ad with a higher CTR actually perform far worse when looking at it from an ROI standpoint, while an ad with a lower CTR convert several times higher for the identical product… even with the identical landing page. Why is this? Because ads can definitely be written that tend to bring greater numbers of clicks that don’t lead to sales.

For example, you could write one ad without a price, or even wrongly implies a fabulous deal or freebie offer, or a comparison shopping site that will offer a variety of pricing from many different online retailers. These types of ads tend to have a higher CTR because they are much more likely to bring in clicks in droves, while those clicks tend to have a much higher percentage of “looky-loos” who aren’t prepared to type in their credit card number and complete the purchase.

The second ad with a price in the ad copy will have fewer clicks, since people don’t need to click to see your price and then click back to check out your competitors. But even though you have fewer clicks, they are more qualified since they already know your price and are less likely to be in that comparison shopping phase and are more likely to be further along in the buy cycle. Now, your CTR is lower, but so is your cost of acquisition. This results in an ad with a lower CTR but with a much higher ROI.

Are you not tracking your ROI yet? You definitely need to be using one of the many PPC trackers out there so you can properly monitor relationships between CTR, ad spend and sales, so you know exactly what your ROI is on every keyword you bid on. This will also allow you to reduce your overall spend by getting rid of under-performing ad copy and keywords, as well as potentially upping your bids on the golden keywords… the ones that have that great ROI you really don’t want to live without! Putting steps in place so that you will know what your ROI is should be at the top of your PPC to do list, if you are one of those advertisers who currently does not not track it and uses CTR to gauge campaign success.

So while CTR is an important metric for any pay per click advertiser, you need to be certain you are not sacrificing a higher ROI for that higher CTR. ROI is definitely your most important pay per click metric, and this should be the top priority in any pay per click campaign. Because at the end of the day, only your ROI is directly related to how much money you make at the end of the day.

Top Paying Legal Keywords (Adsense & YPN)

Wednesday, April 11th, 2007 | Contextual Advertising, Google Adsense & Adwords, MSN adCenter, Yahoo! Publisher Network | 3 Comments

Well I got a list of TOP PAYING LEGAL KEYWORDS from NP,
So Why not Share it here

I hope the information will be useful for webmasters doing keyword research.

austin dwi $66.89
austin dwi attorney $58.30
san diego dui attorney $54.56
houston criminal attorney $47.44
san diego dui $42.83
dwi texas $40.89
dui attorneys $40.19
dwi attorney $39.90
dui attorney $39.11
dui attorney $39.11
dui attorney $39.11
dui lawyer $38.49
lawyer dui $38.49
dui lawyers $37.57
federal criminal attorney $35.80
car accident lawyer $35.67
dwi attorneys $35.32
criminal lawyers $34.19
new york criminal attorney $33.95
auto accident attorney $33.19
auto accident lawyer $33.13
dwi lawyer $32.31
dwi lawyer $32.31
texas dwi law $31.02
car accident attorney $30.16
car accident attorney $30.16
california tax attorney $29.56
dwi in minnesota $29.37
motorcycle accident attorney $28.93
washington dui $28.38
lemon law attorney $28.25
lemon law $27.95
help attorney $27.92
injury lawyers $27.88
dallas dwi $27.68
wrongful death attorney $27.25
mesothelioma attorney $27.20
personal injury lawyer $26.72
san diego personal injury attorney $26.58
accident lawyer $26.55
personal injury attorney $26.32
personal injury attorney $26.32
tax attorney $25.83
tax attorney $25.83
alaska lawyer $25.77
minnesota dwi laws $25.75
federal lawyer $25.72
dallas personal injury attorney $25.58
lawyer injury $25.16
death lawyer $25.11

auto insurance quote $57.18
college loan consolidation $53.52
car insurance quote $46.89
federal loan consolidation $46.62
online car insurance $41.92
term life insurance quote $40.43
cheap car insurance $39.79
student loan consolidation $39.45
auto insurance quotes $39.24
online insurance quotes $37.63
student loan information $37.32
equity loan rates $36.53
nj auto insurance $36.31
student loan consolidation center $35.89
debt consildation $35.83
chase credit cards $35.02
student loan refinancing $34.89
discount car insurance $34.34
life insurance quote $34.26
homeowners insurance quotes $33.61
mortgage loans $33.17
mortgage loans $33.17
mortgage refinancing $33.08
equity line of credit $33.05
college loans $32.91
best mortgage rates $32.65
student loans $32.54
loan refinancing $32.44
us mortgage rates $32.38
instant insurance quote $32.37
term life insurance quotes $32.11
consolidation loan $32.03
loan refinance $31.95
car insurances $31.92
safe auto insurance $31.82
insurance auto florida $31.38
auto insurance $31.38
equity line of credit $30.71
gmac mortgages $30.46
mortgages for self employed $30.45
car insurance california $30.17
in car insurance $29.84
best mortgage $29.53
refinancing mortgages $29.43
line of credit $29.27
prequalify loan $28.98
loans com $28.75
business credit report $28.40
whole life insurance quotes $28.17
new york auto insurance $27.72
online mortgages $27.71
student loan $27.61
cheap house insurance $27.45
low cost life insurance $27.25
school loan consolidation $26.99
citi credit $26.80
manhattan mortgages $26.70
school loans $26.61
term insurance $26.58
second mortgage $26.56
credit report com $26.48
auto ins $26.21
consolidation $25.90
line of credit $25.57
landlords insurance $25.46
low mortgage $25.45
commercial vehicle insurance $25.37
credit consolidation $25.32
bad credit mortgages $25.22
bad credit mortgages $25.22
discount life insurance $25.22

Not Responsible for any price etc