Welcome to Internet Marketing & SEO

Google Testing Alternative Fonts for Adsense

Autor Internet Marketing & SEO | 22.06.2008 | Category Google Adsense & Adwords

Yep, here as well. Including one very thin font (which genius thought of this?) and the beloved comic sans. Which is not funny.

I sense a certain desperateness at The Plex. Yet they do not offer tools to really beef up the revenues for Google and for publishers. Sad.

Saw it on a 468*60 ad. I thought I messed it up with a CSS change somewhere for a second. I think it was comic sans too. Didn’t look professional at all.

see discussion

AdSense referrals will be retired

Autor Internet Marketing & SEO | 08.01.2008 | Category Google Adsense & Adwords

Are you currently displaying a referral unit for AdSense on your website? Then read on, because there are some upcoming changes to the referral program that you should be aware of. But first let me clarify that only referral units promoting AdSense will be affected by this change; referrals to other products and services remain unaffected at this time. This change to referrals promoting AdSense will differ depending on your location, regardless of where your users are located.

- If you’re in North America, Latin America, or Japan, the pricing structure for AdSense referrals is changing.

About a year ago, as an experiment, we changed the pricing structure for AdSense referrals so that when a user you referred to the program earned $5 within 180 days of sign-up, you would also earn $5. When that publisher earned $100 within 180 days and removed all payment holds, you’d receive $250. We have decided to conclude this experiment and return to the original pricing structure. As a result, we’ll soon no longer be offering the $5 bonus or $2000 bonus, and the payout for referring a user who generates $100 with AdSense in the first 180 days will return to $100.

Save your top queries before December 10th

Autor Internet Marketing & SEO | 04.12.2007 | Category Google Adsense & Adwords

If you use AdSense for search on your pages, we’d like to let you know about an upcoming change on December 10th that will affect your top queries reports. To prepare for a few upcoming reporting enhancements, top queries data older than a year old will no longer be available. In other words, you’ll only be able to view top queries reports dating back one year from the day you’re generating the report.

If you have important top queries data which are older than a year old, please run any appropriate reports and save them before December 10th. You may also wish to generate a report dating from the date you started with AdSense for search to today, as data not within the one year window will be continuously removed.

From Inside AdSense

Latest High Paying Keywords List for Adsense

Autor Internet Marketing & SEO | 21.11.2007 | Category Contextual Advertising, Google Adsense & Adwords, MSN adCenter, SEO, Search Industry, Yahoo! Publisher Network

These are keywords:
All bids are appx.

Also Check Top Paying Legal Keywords

Bid greater than $30
- mesothelioma
- structured settlement
- vioxx attorney

Bid from $20 to $30
- drug rehab
- contract management software
- car accident lawyer

Bid from $10 to $20
- note buyers
- donate a car
- investment fraud
- content management
- home equity loans
- cash advance, payday loan
- asbestos lawyer
- cord blood
- california refinance
- refinance
- cerebral palsy
- search engine marketing
- california mortgage
- criminal attorney
- help desk

New AdSense Code Coming Out

Autor Internet Marketing & SEO | 16.11.2007 | Category Contextual Advertising, Google Adsense & Adwords

Anyone notice that the new “Adsense units” don’t have the individual adchanel codes in them any longer?

Now there is a new line of code…

google_ad_slot = “1234567890″

I know this is going to be an issue for some….

heyday

Disscustion at WebmasterWorld

German official says ‘no’ to Google-DoubleClick deal

Autor Internet Marketing & SEO | 02.10.2007 | Category Contextual Advertising, Google Adsense & Adwords, Internet Marketing, Internet News

The data protection commissioner of the German federal state of Schleswig-Holstein has come out against Google’s proposed $3.1 billion acquisition of DoubleClick.

Such a merger would “lead to a massive violation of data privacy rights” for consumers in the European Union if the databases of the two companies were combined, says Thilo Weichert, data protection commissioner for Germany’s northernmost state.

In a letter to the European Commissioner for Competition, Weichert writes that search engines in general already violate consumer rights to “informational self-determination” by retaining data for so long, among other things.

A Google spokesman provided this statement: “We believe that this acquisition will increase competition and benefit both consumers and advertisers, and that it will ultimately be approved by government regulators.”

In response to concerns that the companies will combine their databases, Google and DoubleClick have pointed out that DoubleClick does not own, and has limitations on its use of, the data it processes for its publisher and advertiser clients.

In addition, the European Consumers’ Organization has lodged a complaint with the European Competition Commissioner, arguing that the merger would lead to a monopoly in the online advertising market, and Yahoo is challenging it there as well.

Some privacy groups in the U.S. oppose the Google-DoubleClick merger, and Microsoft testified at a U.S. Senate hearing last week that a Google-DoubleClick merger would be anticompetitive.

Allowed sites now an option in Google AdSense

Autor Internet Marketing & SEO | 12.09.2007 | Category Contextual Advertising, Google Adsense & Adwords

Google is acknowledging that this is a concern for publishers. From their help center:

We’ve added the Allowed Sites feature because we’ve learned that some AdSense publishers are concerned about potentially malicious behavior from others on the web, such as stealing their ad code and placing it on an inappropriate site. By offering this feature, we allow AdSense publishers more control over which sites or URLs can have their AdSense code.

The two selections in the account are “Allow any site to show ads for my account” or “Only allow certain sites to show ads for my account”. Then you get the option of adding domains or subdomains to your approve list.

If you belong to any revenue sharing forums or blogs, be sure to include those URLs in the allowed list. But do be aware that your ads will no longer show on cached copy pages or archive.org unless you add those URLs as well (including all the Google cache IP addresses).

However, there is one VERY odd thing about this new feature. If your AdSense code is on a site that is not on your approved list, ads will still show. Which means while your ads are displayed, you won’t get any revenue from the clicks (or show impressions either). I think a better option would have been to show PSAs or alternate ads if one is specified, although I suppose that might not be the best option for user experience, although it might mean we get to see some new PSAs other than the Katrina fund one.

Google Ad Traffic Quality Resource Center for Combat Click Fraud

Autor Internet Marketing & SEO | 24.08.2007 | Category Contextual Advertising, Google Adsense & Adwords

Over the past couple of years, the Click Quality team has launched many new initiatives and shared a great deal of information about how they combat click fraud. To help keep track of their various presentations, blog posts, articles, and more, they’ve created a new website to serve as the single source for all click fraud and ad traffic quality related information. The new site is called the Ad Traffic Quality Resource Center and can be found at http://www.google.com/adtrafficquality

Ad Traffic Quality Resource Center To Combat Click Fraud

Google Expands Print Ads Program

Autor Internet Marketing & SEO | 19.07.2007 | Category Contextual Advertising, Google, Google Adsense & Adwords

Google Inc. is expanding a test program that lets online advertisers buy ad space in newspapers, as the publishing industry struggles to offset business that has moved to the Internet.

Google Expands Print Ads Program

AdSense Referrals 2.0 replace AdSense Referrals Beta

Autor Internet Marketing & SEO | 18.07.2007 | Category Contextual Advertising, Google, Google Adsense & Adwords

Finally, Google released the AdSense Referral 2.0 after finishing their experiments and researches about AdSense Referrals Beta in the past 3 months. That means, as an AdSense publisher you will have more chance for additional income and revenue from Google AdSense with placing their CPA (Cost Per Action) based ads inside your website.

There’s some important point you should notice about this new Google AdSense CPA. The advantages and important points for using this AdSense Referrals can be seen below:

More products for referral
If you think that Google referral products are very limited, now you can choose the products that suitable and relevant with contents of your website. As we know that there are thousands of product has been offered by advertisers in AdWord.

More option for Category and Keyword Targeting
With Category and Keyword Targeting option, you may choose the products based on category and keyword as you wanted. You have full control to decide the ads, as you can choose specific advertiser, category, or product.

Optimized Ad Unit
Sometimes, it’s not easy to choose products that offered by Google AdSense Referral. Based on that case, Google AdSense provides the feature for optimizing the ads that will be displayed inside your site. It can be done with the “Pick best performing ads” option when generating the ads code. When you’re about choosing a specific ads unit to be displayed at your site, then Google AdSense system will compare your choice with the available specific ads and will display more optimized ads to be chosen.

More ads targeting for multiple themes
If your website is based on portal, communities, contains many articles, and has no specific niche, then the New Google Referrals 2.0 gives you more choice to select the ads based on specific keyword or niche. It’s totally different with Google AdSense for Content. While Google AdSense for Content is based on your contents, the AdSense Referral 2.0 is based on your chosen keyword. (Sounds similar with AuctionAds…. ech)

Higher earnings for your site
As CPA based ads, Google Referrals 2.0 offers higher earnings rather than AdSense for Content. However, the conversion rate for these ads is lower than AdSense for Content since you’ll get nothing if there’s a click but no action for some kind of transaction. The transaction is based on advertiser (merchant), whether it’s an action for sales, leads, or other transactions.

Endorse the Product!
AdSense Referral 2.0 ads is different with AdSense for Content ads, you may give the specific references to this referral ads inside your site. You may endorse, add review, and give more information for AdSense Referral 2.0.

If you want to get started with this new referral, you can simply click the AdSense Setup tab inside your Google AdSense account, and choose Referrals.

However, if you can’t see referrals 2.0 right away this time, you should check it back again in a few days or more, because this feature will be available in all Google AdSense accounts over the next few weeks ahead.
For some languages, the inventory of the ads could be limited at this time, since advertisers for this new referral are just getting started.

(source : Inside AdSense)