Yahoo Adds SmartAds To Ad Tools

Sunday, July 15th, 2007 | Contextual Advertising, Yahoo, Yahoo! Publisher Network

Yahoo is due to unveil on Monday a new system dubbed SmartAds that allows advertisers to compile ads on the spot based on a Web user’s Internet profile, including such data as their location, recent product searches and, in some cases, age or household income.

“It starts to marry the concept of targeting … with the construction of the ad,” Todd Teresi, Yahoo’s senior vice president of display marketplaces, told Reuters.

The aim, he said, is for “consumers to view advertising to be as relevant as the content they’re looking at.”

http://www.reuters.com/article/industryNews/idUSSP25867220070702

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