Internet Marketing & SEO

Click quality is a challenging area, and Microsoft is working hard to address all aspects of this issue. Click quality reports are a small innovation that is designed to help give advertisers more visibility into this area.

Low-quality clicks are clicks that adCenter classifies as non-billable, including those that adCenter has identified as:

# Invalid clicks
# Clicks that have characteristics of low or unclear commercial intent
# Clicks that exhibit patterns of unusual activity
# Clicks that originate from spiders, robots, questionable sources, or test servers
# Clicks that should be filtered out for other reasons